We just wanted to mention this AD with impact…….
Children under four are over represented in drowning statistics.. so what better time to bring water safety to the attention of parents that when they are brand new and thinking about how fragile their children are…
Midalia steel are manufacturers of pool fencing and their advertising agency has placed their ad right next to the Birth Notices in the newspaper as you see above… with the text “time to get a pool fence”
Well done to the Western Australian Ad Agency – AD IMPACT for this approach, and to Midalia Steel for putting this out there.
If we all want to make an impact on the childhood drowning rate then we need to think outside the square and this is a great example of doing just that.
What other ways could we all think outside the square and deliver our drowning prevention messages in new and innovative ways?
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